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Curious About Where Other Hospitals Gain Video Views?
When it comes to online video content, most hospitals are undoubtedly taking advantage of YouTube as a primary channel for video sharing. If a well-branded and content-rich YouTube channel is not part...
View Article3 Steps to Make Digital Curation Part of Your Health Care Social Strategy
Time and money. Two core factors that can always be limiting for health care communications pros. Similarly, both these resources are particularly important when it comes to having an engaging and...
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3 Tips to Integrate Social Bookmarking Into Your Hospital Marketing
When it comes down to it, online clicks are social currency. While we’re often quick to only associate online engagement around obvious items such as Facebook “likes” or Twitter retweets, it’s the...
View ArticleThe Next 15 – Predicting the Future of Health Care Communications
This is the third post of The Next 15 blog series, which commemorates Weber Shandwick’s 15th year in Seattle. Follow this series to read about our leadership team’s thoughts and predictions on seven of...
View ArticleWhy Non-Blogging Hospitals Are Missing Out
While hospitals continue integrating social media into their overall marketing efforts, current data shows that far fewer hospitals maintain active blogs relative to other social channels. A quick hop...
View Article3 Reasons Why SEO Is Critical to Healthcare Marketing
It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top...
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1st Take with Stacey Bernstein: Digital Health Trends
Recently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare...
View Article1st Take with Stacey Bernstein: Digital Health Trends
Recently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare...
View Article1st Take with Stacey Bernstein: Digital Health Trends
Recently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare...
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